5个万能销售技巧——销冠必杀技
发布时间：2022-09-13 15:57:15 所属栏目：经营推广 来源：
导读： 在今天的课程里 我想介绍一些
and today I want to teach you
让你从今往后都会用的
my “how to sell anything to anyone” course
“万能销售技巧”
and today I want to teach you
让你从今往后都会用的
my “how to sell anything to anyone” course
“万能销售技巧”
|
在今天的课程里 我想介绍一些 and today I want to teach you 让你从今往后都会用的 my “how to sell anything to anyone” course “万能销售技巧” 微信营销技巧方法以及微信公共平台营销_营销技巧视频_营销技巧 一个人拥有的最优价值的能力之一 One of the most valuable skills that a person can have 就是可以向任何人成功推销任何商品 is the ability to sell anything to anyone, 即 具有极强的说服力 to be persuasive in life. 这是哈佛大学公认的 It’s being identified by Harvard University 最强大的个人技巧或素质 没有之一 as the most powerful personality skill or quality of all. 一个成功的商人或者销售者 Being a great business person or salesperson 能够打开通向很多机会的大门 opens up many doors of opportunity, 尤其是通往企业家或公司业主的大门 especially for entrepreneurs and business owners. 微信营销技巧方法以及微信公共平台营销_营销技巧视频_营销技巧 以下是一些很棒的万能销售技巧 Here are a few great tips for selling to anyone. 1.理解客户的需求 1. Understand your customer’s needs. 微信营销技巧方法以及微信公共平台营销_营销技巧_营销技巧视频 不管你卖什么产品 销售技巧中最重要的一点 No matter what you’re selling, the most important part of salesmanship 就是了解你客户的需求 is understanding the needs of your customer 想办法满足这些需求 and figuring out how to meet them. 常见的调查案例表明 In normal survey case, 一个销售员 如果着重介绍满足客户需求的产品性能 a salesperson who focuses on how a product is able to meet their customer’s needs and wants 会比那些只介绍产品本身特性的销售员 will be much more successful than the salesperson who focuses on the features and specifications 更容易成功售出产品 of the product itself. 也许你的顾客有身体上的疼痛 Perhaps you customers has pain points 你的产品刚好可以缓解疼痛 that your product is able to alleviate or 或者顾客有能够实现的心愿 perhaps they have desires that it’s able to fulfill. 一旦你明确了目标客户的需求 Once you determine the needs of your target customer and 以及满足他们的需求的产品特性 how your product is able to meet them, 那就围绕如何迎合这些需求来展开你的推销 centering your sales presentation around meeting those needs 这是目前保证成交率最好用的方法 is the best way by far to close a sale. 2. 推销自己 2. Sell yourself. 微信营销技巧方法以及微信公共平台营销_营销技巧视频_营销技巧 有一点很重要 时刻记住 It’s important to keep in mind that 要想让面前的这个人心甘情愿 before a person is going to be willing to 将自己的血汗钱交给你 hand over their hard-earned money to you, 你得让他们喜欢你 they’ve got to like you, 就像喜欢你的商品那样 喜欢你这个销售员 the salesperson， just as much as they like product that you’re selling. 当你介绍产品时 When you’re making a sales presentation, 花点时间了解你的客户 take a little time to get to know your customer 也让他们了解你 and let them get to know you. 讲个小故事 逗他们开心 Tell them a quick story, make them laugh and 全程展现你的性格魅力 overall simply let your personality shine through. 如果你能让客户把你当成一个独特个体 If you can make your customer see yourself as a person 甚至是朋友 and perhaps even a friend 而不仅仅是一个向他们卖货的推销人员 rather than just someone who’s trying to sell something to them, 他们会更愿意买你的产品 they will be far more inclined to buy something from you and 也更容易接受你的影响 far more open to your influence. 3.研究你的目标顾客 3. Research who you’re selling to. 营销技巧视频_微信营销技巧方法以及微信公共平台营销_营销技巧 在你能够满足客户需求 Before you’re able to meet the needs of your customer and 并向他们展开 craft your sales presentation to 你精心设计的推销话术前 target them as effectively as possible, 你要尽可能多去了解 you first need to know as much as you can 你的目标客户是什么样的人 about the person you’re selling to. 有时候我们需要针对某个客户做具体了解 Sometimes this entails researching a specific client 如果你想向一个公司的知名人物推销 if you’re making a major sales presentation to a high-profile figure, 而这个人又能提前调查一下 你就要这么做 within a company who you’re able to research beforehand. 其他情况下 当你直接向客户销售时 Other times when you’re selling directly to consumers, 调研你要面向谁推销 researching who you’re selling to 即明确你产品的目标顾客 means figuring out the target customer for your product 分析他们的需求和愿望 and analyzing their needs and desires. 无论在哪种情况下 如果你想让你的推销更高效 Either way, knowing as much as possible about 你得在开口推销之前 who you’re selling to before you ever begin your 就尽可能多地去了解你的目标客户 sales presentation is essential, 这一点很重要 if you want that sales presentation to be as effective as possible. 4.学会问问题 4. Ask questions. 营销技巧视频_营销技巧_微信营销技巧方法以及微信公共平台营销 推销产品常常 Making a sale, centers around having a conversation, 要跟你的客户聊天 with the person that you’re selling to. 聊天中最重要的部分 And one of the most important parts of that conversation 在于你问的问题 is the questions that you ask. 向客户提问 Asking your customer questions and 并且认真倾听他们的答案 actually listening to their answers 在几个方面都可以助你一臂之力 is valuable in a couple of different ways. 首先 能让你更好地了解 For one, it allows you to figure out more 你的客户 about the person you’re selling to, 了解他们的需要和想法 their needs and desires 以及他们在寻找的产品和服务 and what they’re looking for in a product or service. 其次 提问不仅重要 还是一个很有效的销售技巧 Just as importantly, though asking questions is a effective sales technique 因为现代人很喜欢聊自己的事情 because people today enjoy talking about themselves. 这就回到刚才说的 让客户喜欢你 This goes back to making the person you’re selling to like you, 当你真诚表现出对客户的事情很感兴趣 when you show genuine interest in them and 陪他们畅谈他们最喜欢聊的话题——他们自己 give them the opportunity to talk about their favorite topic – themselves, 他们会更加乐在其中 they will be much more likely to enjoy the conversation, 并最终因此买下你的产品 and therefore much more likely to buy something from you in the end. 最后 别只想着销售 要想着在帮助别人 Finally, don’t just sell, help. 营销技巧_微信营销技巧方法以及微信公共平台营销_营销技巧视频 你面对的顾客 其实是需要你 People you’re selling to need to see you 通过你提供的产品和服务 as someone who is helping them solve a problem 去帮他们解决一个问题 through the product or service that you’re offering. 记住 引导人们买下一个新产品的 Keep in mind that one of the main things 主要原因之一就是 that leads people to buy a new product 他们遇到困难 is that they’re struggling with an issue 需要一个产品来解决 that they hope that product will address. 因此 你的任务就是确保自己能提供尽可能多的帮助 It’s your job, therefore, to make sure that you are as helpful as possible. 当谈到解决客户需求时 When you’re genuinely trying to be helpful 让客户觉得你是真心想提供帮助 when it comes to addressing your customers’ needs, 你的推销就离成功不远了 your sales presentation will be far more successful. 在结束之前 我有一个观点推荐给你们 Before we wrap up, I’d like to leave you with a thought （编辑：天瑞地安资讯网_保定站长网） 【声明】本站内容均来自网络，其相关言论仅代表作者个人观点，不代表本站立场。若无意侵犯到您的权利，请及时与联系站长删除相关内容! |
